CMO Blog

Part III: Real-Life Business Examples from Genkiosk

  • 31 Oct 2011
  • Ben Widdows

Continued from: More Real-Life Business Examples from Genkiosk

Example 4: The Midas Kiosk
One of the best approaches to retail analysis (including self-service) is “Stars and Dogs”: identifying and analysing the best-performers (the “Stars”) and improving (or removing) the worst (the “Dogs”).

But on one occasion, the brightest “Star” was burning way too hot. In an estate where £100 ($150) revenue meant a pretty good day, one kiosk was reporting £16,000 ($24,000). Our client was furious… Read more about Part III: Real-Life Business Examples from Genkiosk →

More Real-Life Business Examples from Genkiosk

  • 21 Oct 2011
  • Ben Widdows

Continued from: Kiosk Software from Genkiosk: Real-Life Business Examples

Example 2: At what price?

In general the true value of a product is the price that your customer is willing to pay.

In my second example, the kiosk operator was providing a specialist service located in a mixed retail environment. Prices had been set according to industry standard, but was there a chance for the operator to increase their margin? Read more about More Real-Life Business Examples from Genkiosk →

Kiosk Software from Genkiosk: Real-Life Business Examples

  • 14 Oct 2011
  • Ben Widdows

My top five examples of measurable ROI from Genkiosk

Jed Fraser CMO of GWD Media the creators of Genkiosk

by Jed Fraser, CMO of GWD Media, the Creators of Genkiosk

Why you should read this?

I strongly believe that the self-service industry is about to take off – in both scale and profitability – all around the world. The fastest-growing sectors will be determined by specific conditions in each region, but wherever you are, whatever the function of your estate, visibility and control will be key to making the most of your opportunities. This is where Genkiosk comes in…

Read more about Kiosk Software from Genkiosk: Real-Life Business Examples →