Part III: Real-Life Business Examples from Genkiosk

Blog, CMO Blog, Tips from the insider | 31 Oct 2011

Continued from: More Real-Life Business Examples from Genkiosk

Example 4: The Midas Kiosk
One of the best approaches to retail analysis (including self-service) is “Stars and Dogs”: identifying and analysing the best-performers (the “Stars”) and improving (or removing) the worst (the “Dogs”).

But on one occasion, the brightest “Star” was burning way too hot. In an estate where £100 ($150) revenue meant a pretty good day, one kiosk was reporting £16,000 ($24,000). Our client was furious…

…until we used Genkiosk to confirm what was really going on. At the site, one of the staff members had switched the kiosk to test mode and run £16,000 of fictional sales through the kiosk. These figures were winging their way to the credit card processing centre, where a revenue share agreement would have credited the site-owner with the lion’s share of the £16,000.

In the end, our client was able to head off the disaster – saving face and revenue at the same time. Staff training began the following week…


Example 5: It’s All About You!

For me, the key commercial benefits of Genkiosk are: increasing revenue; cutting costs; saving on management time.

When engaging with a new customer my starting point is to find out which of these is their top priority right now. Then I find out if they know how to achieve this goal. Do they know which regions have the most successful kiosks? Have they calculated the true cost of a scheduled maintenance visit? How do they know the right price for each location? What would be the effect is decommissioned the worst 10% of their kiosks?

Often the answers aren’t at their fingertips, which is where Genkiosk comes in. Taking the initiative, the Genkiosk highlights the “Stars” and “Dogs”, the best and worst performers and evaluates what is making each site great or terrible. Can issues be remedied?

My objective is to find and demonstrate the concrete benefits for each individual business. As ever, people are much more interested in personal gains than theoretical achievements.

So if you would like to start your own conversation, we’d love to hear from you..

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