CMO Blog
Part III: Real-Life Business Examples from Genkiosk
Continued from: More Real-Life Business Examples from Genkiosk Example 4: The Midas Kiosk One of the best approaches to retail analysis (including self-service) is “Stars and Dogs”: identifying and analysing the best-performers (the “Stars”) and improving (or removing) the worst (the “Dogs”). But on one occasion, the brightest “Star” was burning way too hot. In an […]
More Real-Life Business Examples from Genkiosk
Continued from: Kiosk Software from Genkiosk: Real-Life Business Examples Example 2: At what price? In general the true value of a product is the price that your customer is willing to pay. In my second example, the kiosk operator was providing a specialist service located in a mixed retail environment. Prices had been set according to industry standard, but was there a […]
Kiosk Software from Genkiosk: Real-Life Business Examples
My top five examples of measurable ROI from Genkiosk by Jed Fraser, CMO of GWD Media, the Creators of Genkiosk Why you should read this? I strongly believe that the self-service industry is about to take off – in both scale and profitability – all around the world. The fastest-growing sectors will be determined by specific […]