MBME – Bill payment & money transfer for the masses
During the summer of 2009 Max Box Middle East (MBME) started to use Genkiosk for what seemed to be a novel but rather niche market – bill payment kiosks for people living in the United Arab Emirates (UAE). Two years later this organisation has turned this into large business that enables people to pay bills, transfer money, and buy toll-road credits in the masses.
How it all started
The Genkiosk team were asked t develop some applications that to sit on the Genkiosk platform but that were unique to MBME’s specific prospects that they were talking to at the time. These prospects soon turned into small-scale customers who were willing to invest in pilots to gauge the uptake of bill payment kiosks.
MBME used this time to work closely with the Genkiosk developers and their customers to stay close to the pilots and to make iterative changes. and stay close to the . And because Genkiosk is a platform as opposed to a toolkit a high degree of mass customisation was possible.
What was the catalyst?
The significant uptake by the general public was the single most important factor that catalysed the projects and turned pilots into commercial rollouts.
MBME customers were able to Queue jump and pay their bills directly into the kiosks saving on both time and hassle.
How does Genkiosk help?
MBME’s General Manager Richard White said “we did not realise at the beginning of the project just how important the back-end would be to manage our estate with minimum onsite activity. Sure we created great applications sitting on the kiosks – that’s a minimum right? – but being in the driving seat and able to share real-time usage and service information is a real winner and has had a significant impact on our bottom line”
To the Future
MBME is now expanding with Genkiosk into other regions where bill payment and money transfer is an important factor and where there are large populations of unbanked workers.
