MBME – Bill payment & money transfer for the masses

Case Studies | 08 Aug 2011

Genkiosk Maxbox Middle East LogoDuring the summer of 2009 Max Box Middle East (MBME) started to use Genkiosk for what seemed to be a novel but rather niche market: bill payment kiosks for people living in the United Arab Emirates (UAE). Two years later this organisation has turned this into large business that enables thousands of people to pay bills, transfer money, and buy toll-road credits.

How it all started
The Genkiosk team were asked to develop demo applications on the Genkiosk platform that were relevant to the prospects MBME were talking to at the time. These prospects soon turned into small-scale customers who were willing to invest in pilots to gauge the public interest in bill payment kiosks. MBME used this time to forge close working relationships between the Genkiosk developers and their customers. As the Genkiosk platform is highly customizable, a solution was created which exactly met the needs to of their market.

What was the catalyst?
The uptake by the general public was overwhelming and transformed the project from an experimental pilot into a viable commercial venture. MBME customers loved being able to Queue jump and pay their bills directly into the kiosks saving them time as well as hassle.

How does Genkiosk help?
MBME’s General Manager Richard White said: “We did not realize at the beginning of the project just how important the back-end would be to manage our estate with minimum onsite activity. Sure we created great applications sitting on the kiosks – that’s a minimum right? – but being in the driving seat and able to share real-time usage and service information is a real winner and has had a significant impact on our bottom line”

To the Future
MBME is now expanding with Genkiosk into other regions where bill payment and money transfer is an important factor and where there are large populations of unbanked workers..

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