Working Example: Airports
As well as being a major player in WIFI, payphones and digital signage Spectrum Interactive PLC is Europe’s largest provider of public internet access kiosks. They established a “kiosk presence” in 2001 and have consistently grown their network ever since using Genkiosk Enterprise.
Getting kiosk applications right in airports is akin to striking gold. Getting it wrong is more like creating an expensive graveyard.
In an ideal world every airport kiosk would be in a fantastic coffee shop, next to ATM at a departure gate where every plane is delayed by three hours and with lots of people wanting to access their emails. However there are only so many locations like this. In order to provide a better return on investment Genkiosk provides innovative ways to increase usage whist minimising downtime.
Detailed reports analysing units by key performance indicators such as location are a good start along with advertising targeted at individual users. Genkiosk is used heavily in many international airports including Heathrow the busiest in the world. It works in diverse languages including Arabic which reflect the needs of passengers.
Millions of people in Europe rely on Spectrum Interactive PLC for access to internet email and voice services. The process of handling differing customer needs is a complex. To manage this, Genkiosk along with Spectrum Interactive PLC tailored an enterprise level solution built on Genkiosk 9 to meet their needs. This Web-based service closes the gap between live and delayed information required to gain instant knowledge needed to make quick decisions.
Spectrum Interactive use the following Genkiosk features:
- Multilingual
- Browser based console
- Coin & credit card and voucher processing
- Organising of kiosks in a tree structure
- Service affecting alarms such as coin, connectivity & inappropriate use
- Monitor the health and status of each kiosk
- Advertising loops and banners
- Standardise and manage tariffs
- Skins personalised to site owners needs
- PathServe advertising portal
- Online and USB pen installation
- Active Monitoring by Genkiosk for advanced issues
- Outputs and links for accounts, CRM and analysis
